Social media has transformed the way we approach marketing. And while it has undoubtedly been a useful tool, there are times wherein it won’t be as effective as you want it to be. One common reason for this is a lack of engagement. Online businesses use social media engagement to measure the number of public shares, likes and comments. Engagement is a useful metric for determining the success of social media campaigns. So why exactly aren’t you getting engagement on your social media posts? To help answer this question, we thought it would be useful to have a short discussion on the common reasons why social media posts fail to engage their desired audience. If this is something that you’re interested in learning more about, read on as we break down why your social media posts aren’t getting engagement.
Your Call to Action Isn’t Clear
As entrepreneurs and marketers, we have to remember that our followers are just people. They’re busy people who are constantly being pulled in different directions. If you don’t tell them what you want them to do after they see your post, you’re making it harder for yourself. Most users take less than 5 seconds to decide if they want to click on a social media post or keep scrolling, which means you’ll have to have a strong and clear call to action that instructs your audience what to do.
You Aren’t Prioritising Organic Follower Building
There’s no easy way to gain hundreds of quality followers, no matter what some websites might tell you. Publications who suggest using these paid sites to get more followers are overlooking how low-quality these “followers” typically are. Most of them are automated fake accounts (aka “bots”) who will never purchase a product or service, or engage with your content in any way. And it gets worse. Brands also shouldn’t rely on paid advertising to gain followers. Yes, they can do this, but it will quickly burn through social media budgets. To add to this, followers obtained through these means won’t necessarily result in better engagement.
At the end of the day, the best way to boost engagement is to build a dedicated following. You’ll be able to do this by continuously churning out high-quality content that provides value to your audience.
You’re Not Putting Enough Thought into Your Posts
It’s important to regularly review your social media posts to see what kind of content is resonating most with your target audience. Without this data, it’s difficult to create an effective social media strategy. By split testing different types of posts, monitoring your analytics, and adjusting your content to match trends, you can more quickly and easily generate the ideal social engagement rates.
We suggest that you start examining all the content that you’ve posted so far and see which posts are the most effective. From there, it would be best to try and examine what these posts have in common and try to replicate this in your future social media posts.
Conclusion
We hope this article proves to be useful when it comes to helping you improve the way you approach your social media campaigns. Now that you have a good idea of what you could be doing wrong, you’ll be able to take concrete steps toward maximising your social media platforms.
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