6 Reasons Your Email List is One of Your Most Valuable Assets

by Katrina Thomson
6 Reasons Your Email List is One of Your Most Valuable Assets

While social media has overtaken email as the primary communication platform, that doesn’t mean email has been left to die. In fact, it is still a valuable force in marketing, delivering a reported 3,800 per cent return on investment. As one of the most effective marketing tools, email can reliably churn in new leads and […]

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5 Things to Prioritize Before Running Paid Ads on LinkedIn

by Katrina Thomson
5 Things to Prioritize Before Running Paid Ads on LinkedIn

LinkedIn, one of the top social media sites for B2B marketers, allows companies to express their brand stories and connect with users to engage with them. This makes it perfect for lead generation and raising brand exposure. LinkedIn allows companies to market themselves better more efficiently and more effectively. This is why it isn’t at […]

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Social Media Marketing: Key for Startups & Small Businesses

by Katrina Thomson
Social Media Marketing: Key for Startups & Small Businesses

At present, social media platforms are evolving at a rapid pace. They are constantly replacing features that have existed for years, adding new ones that weren’t there before, and creating distinct ways to interact with the site.  Social media is a constantly changing world. If you are not updating your social media profiles regularly to […]

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