The Benefits of eNewsletters.
When implemented effectively, email marketing has a very high ROI (Return on Investment). Whether you have 100 or 100,000 contacts in your database, the cost to deliver an eNewsletter can be as little as a few hours of your time or for a small investment per email campaign, we can take care of this for you.
eNewsletters enable you to keep in regular communication with your database, whether they be clients, prospects, suppliers, staff or other stakeholders in your business. Your database belongs to your business, and is therefore an asset for you to nurture, engage and grow.
Whether you have a fantastic new product or service to promote, a seasonal offer or sale, or you are just keeping your database informed in order to remain top of mind, eNewsletters should be considered an integral part of your marketing mix.
Email Marketing Strategy.
From account creation and set up, to optimising current systems to creating on brand templates for different purposes, we will work with you to create an effective email marketing strategy for your business.
We can get in at the ground level, even if you have never used email marketing before.
We can import, cleanse, tag and segment your current audiences and lists, or get you set up for your incoming contacts.
Campaign creation and design using unique graphic elements, best practice content copy and call to action options.
We also provide e-marketing training for clients who wish to undertake e-marketing in house.
Email Marketing Automations.
There are many ways your eNewsletters can be delivered to your database. The most common method is to periodically create a campaign and send to your database. Email marketing automations are also becoming increasingly popular, as we live in a world of wanting to access everything NOW!
An example of an email marketing automation we can assist you with are eBook downloads. An eBook download is a great way to grow your database by offering a valuable piece of content for free as a ‘hook’ to gain the users email address.
Speak to us about how we can integrate your website, email platform (such as MailChimp, ActiveCampaign, Hubspot, MailerLite, and Campaign Monitor), online store and analytics to create the best email marketing strategy for your business. We are highly experienced and have been assisting businesses in Perth and beyond with their email marketing strategy for many years.