Technology has changed the marketing world dramatically. Fresh leads are available online while customer retention improves as well. However, poorly designed email campaigns damage reputations and send pitches straight to spam folders. Newbies and seasoned marketers alike commit common mistakes when deploying emails. Luckily, these mistakes are easy to avoid. To help you out, here are five of the most common email marketing mistakes that you should avoid to get the most out of your email marketing campaigns.
Bad Email Design
The first thing users see when they look at your email is the design of your message. When it comes to email design, it’s best to keep things simple. There’s no need to add too many details or flashy elements. Remember, the focus is on your words.
Aside from keeping things simple, it’s also important to keep your emails succinct. Avoid writing emails that are too long. Nobody wants to read an essay in their inbox. Keep your message short, personal, and clear.
No Personalization
Writing templates is one of the most efficient ways to reach out to broad audiences. With that being said, you risk sending out an impersonal message that targets nobody if you send out your templates as-is.
You can try multiple approaches to personalize your outbound emails to see what works best. For example, you can address your recipients by their name, but there are other options, too. For example, you can have someone else send the email instead of sending it through an anonymous business account. Those personalized touches will help your recipients open the emails.
Poor Subject Lines
When we receive hundreds of emails each day, we tend to scan their subject lines for microseconds and then delete spam. We’ve all bypassed sales pitches claiming that we could drop 20 pounds in two weeks or generate six-figure incomes within the next month. When we see a pitch that makes an impossible claim, we roll our eyes and flag it as spam. When writing subject lines, be direct and informative so that you can entice the recipients to read your emails.
Irrelevant Mailing Lists
You’ll want to make sure that you build a mailing list that is interested in the services or products that you have to offer. Remember that all people who subscribe to your mailing list have demonstrated interest in what you have to offer. If you don’t deliver on that, your messages will become less relevant to them, and they will stop reading them.
Purchasing a Mailing List
If you’re thinking of buying an email list to promote your business, you should probably opt for a different way to advertise. While your link will be sent to thousands of people, only a tiny percentage is going to click on it.
Conclusion
We hope this article proves to be useful when it comes to helping you avoid these common email marketing mistakes. While it may seem tricky, this article should allow you to make the most out of your email marketing campaigns. For those of you who need more help with your email marketing campaigns, we suggest that you reach out to digital marketing professionals.
If you’re looking for services on email marketing in Perth, connect with us today. We help businesses thrive by providing high-quality services ranging from business management to marketing support. For more information on what we can do for you, visit our website today!
