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6 Reasons Why You Should Use LinkedIn to Grow Your Business

Nowadays, using a social media platform is an excellent way for any company to grow. After all, many people use social media, allowing these companies to get more prospects. Some of the biggest social media platforms, such as Facebook and Instagram, are widely-used platforms for social media marketing. However, the abundance of other platforms has made social media a strong market.

LinkedIn is no exception to this: a social media platform tailored to professionals and businesses. LinkedIn has many features that can benefit companies, so it’s no wonder it’s a popular marketing tool. However, using it to grow a business is easier said than done because it houses a significant chunk of the competition, thanks to the online presence of various professionals and entities on the platform. To help you with this, here are some effective tips:

#1 – Builds Brand Identity

One of the core marketing strategies for LinkedIn is to build brand identity. It’s essential to have a strong brand identity for any company because it helps prospects to identify and remember your business.

One of the ways to develop a strong brand identity is to create a LinkedIn Company Page. A company page is an excellent way to display a company’s products and services to a broader audience. It also helps companies to connect with other professionals and business entities.

#2 – Creates Brand Awareness

When you have an identity, prospects become aware of your company and what it does. Creating a LinkedIn Company Page helps with this because it gives your business a platform to share its story.

When prospects are aware of your company, they are more likely to do business with you. Brand awareness is essential to any business because it helps to increase sales and grow the company.

Customer loyalty is also improved because when you provide your customers with helpful and informative content, they’re more likely to stick around and do business with you in the future.

#3 – Promotes Your Products or Services

A LinkedIn page gives you a platform to promote your products or services. You can use this platform to share your company’s story and what it does.

For example, if your company manufactures a product, you can share how it’s made and what benefits it provides. If you provide a service, you can share what makes your company unique and how it can help customers.

#4 – Effective Lead Generation

Lead generation is a fundamental business practice. It’s the process of identifying potential customers and converting them into leads. Sales and marketing can be challenging to generate quality leads if you don’t have a plan or strategy.

Luckily, there are several ways to generate leads on LinkedIn. You can use LinkedIn to create a profile highlighting your company’s products or services or join groups related to your industry.

#5 – Establishes Authority

Every industry is broad and full of experts, including you. As an authority in your field, you can use your blog to share your knowledge and insights with others. This is a great way to build your credibility and show others that you’re an expert in your field.

When writing your blog posts, you must:

  • Choose topics relevant to your industry
  • Write in a clear and concise manner
  • Engage with your readers by asking questions and encouraging comments

By producing high-quality content, you’ll establish yourself as a thought leader in your industry, which can help you attract more clients and customers.

#6 – Greater Social Media Engagement

Content marketing can also lead to greater social media engagement. This is because when you produce high-quality content, people are more likely to share it with their followers on social media.  Additionally, by including social media sharing buttons on your content, you make it easy for people to share your content with their networks.


LinkedIn is a platform that can supplement business growth as long as you do it right. Since LinkedIn is a platform focused on business networking, you must create a professional profile highlighting your skills and experience. Following the tips above can make the most of LinkedIn and use it to support your business goals.

Your Hive provides top-quality services for LinkedIn management in Perth. LinkedIn is a platform that can grow any business, and yours can be the next with our expertise. Call 08 9361 4974 today and allow us to help you!

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