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A Guide to TikTok Marketing and Ways to Utilise It

TikTok has become one of the most prominent social media platforms in recent years, with a large and engaged user base. This has served businesses of all sizes taking notice and looking to TikTok as a way to reach new customers and grow their business.

However, marketing on TikTok is not as simple as just posting videos. A whole strategy goes into it, from understanding the platform and its algorithms to creating engaging content that will resonate with users.

This article will examine how TikTok social media management works today and give tips on getting started.

Understanding TikTok

The first step in any TikTok marketing strategy is understanding the platform and how it works. TikTok is a short-form video app that is focused on entertainment and creativity. Users can create and share videos up to 3 minutes, with various creative tools and effects available.

The app is known for its trends and challenges, which can be a great option to get your content seen by a wider audience. However, it’s important to note that TikTok is not a platform for hard-selling products or services. Instead, it’s all about creating content that is entertaining and engaging.

This unique means that your content needs to be creative and original if you want to succeed on TikTok. Simply repurposing content from other platforms is not going to cut it. You need to put in the time and effort to create something unique that will capture the attention of TikTok users.

The TikTok Algorithm

Once you understand the platform well, it’s time to start thinking about the TikTok algorithm. This is the algorithm that TikTok uses to decide which videos are shown to which users.

Many factors go into the TikTok algorithm, but one of the most important is engagement. The more engagement (e.g., likes, comments, and shares) your videos get, the more likely they will be recognised by other users.

This means that you must create content that is not only creative and original but also engaging. You’re on the right track if your videos get users to comment, share, and like.

Another critical factor in the TikTok algorithm is the use of hashtags. Hashtags are a great addition to get your content seen by a wider audience, as they can help your videos appear in search results. You should only use relevant hashtags that are likely to be used by people interested in your content. Using too many hashtags or irrelevant ones can hurt your chances of being seen.

The TikTok algorithm also considers your videos’ number of views and likes. The more views and likes your videos have, the more likely other users will see them.

The algorithm is constantly changing, so it’s essential to stay up-to-date on the latest changes. By following these social media management tips, you can ensure that your videos are more likely to be seen by other users.

TikTok and Influencers

Influencer marketing is a terrific alternative to reach TikTok users. Influencers are popular TikTok users with a large following.

If you work with an influencer, they will promote your brand to their followers. This can help you reach a large number of potential customers.


TikTok is an excellent platform for businesses of all sizes. It can help you reach a large number of potential customers. There are several approaches to marketing your business on TikTok. Additionally, you can create engaging content, run ads, or collaborate with influencers.

At Your Hive, we pride ourselves on being able to help businesses thrive. We offer a range of services that aim to help businesses with everything from management to marketing to event planning. We’re here to help companies to grow and succeed, and we’re passionate about doing whatever we can to help them reach their goals. Contact us today, and let us support you with social media management in Perth.

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