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5 Things to Prioritize Before Running Paid Ads on LinkedIn


LinkedIn, one of the top social media sites for B2B marketers, allows companies to express their brand stories and connect with users to engage with them. This makes it perfect for lead generation and raising brand exposure. LinkedIn allows companies to market themselves better more efficiently and more effectively. This is why it isn’t at all surprising to see companies utilize paid ads on LinkedIn. Now, simply utilizing ads is not enough if you’re looking to make the most out of this platform. Indeed, you will need to make the necessary preparations to ensure that you’re making the most out of these paid ads. This is why we thought it would be useful to put together a brief article discussing what you need to do before running ads on LinkedIn. If this is something that you want to learn more about, here’s a list of five things that you need to prioritize before running paid ads on LinkedIn.

Improve Organic Reach

To organically grow your network and brand on LinkedIn, you need to craft compelling messages, stay top of mind, and connect with your audience. As you do so, always remember the main goal is to make the conversation go offline.

Evaluate Your Network

Do you know everyone in your company’s network? If not, take time to evaluate how many customers, prospects, COI’s and strong connections you already have. Building an engaged following with social media can make advertisements less necessary to the company, which in turn can make those ads more effective.

Maximize LinkedIn Premium

LinkedIn Premium can be a powerful tool when used correctly. This is why it’s disheartening when people fail to make the most out of the premium services that they are paying for. Many people have unused analytics and Inmail credits in their accounts that aren’t being used. If you’re paid for sponsored Inmails, you may choose to use those paid sponsored Inmails before using any other kind of paid advertising.

Expand Your LinkedIn Company Page

While the content of your LinkedIn page may not be your top priority, it’s in your best interest to make sure that your LinkedIn company page offers as much value to your target audience as possible. Your reach from your LinkedIn company page’s content will always be limited organically because LinkedIn is a business-oriented social media platform rather than an entertainment or informational one that other social media platforms, such as Facebook or Instagram, serve. However, that should not deter you from inviting your target audience to follow the page and engage with the content. Quality over quantity here is vital if you want to maximize your paid ads.

Focus on Your Messaging

Lastly, you’ll want to make sure that you spend enough time and effort fine-tuning your messaging. The highest response rate will be when you reach out directly to your prospects. If you send a message that does not resonate with your target audience, you will not get a better response if you send it using sponsored advertising. Examine what is working, then use that approach and messaging to craft your sponsored advertising message. At the end of the day, paid ads won’t do any good if your messaging is lacking. If you want to maximize your paid ads on LinkedIn, it would be in your best interest to ensure that you have the best message possible.


We hope this article proves to be useful when it comes to helping you maximize your paid ads on LinkedIn. While this may seem like a lot of work, putting in the time to ensure that everything is in order will go a long way when it comes to making the most out of your LinkedIn paid ads. Be sure to keep everything that we’ve mentioned in mind so that you can make the most informed decision that will help your company achieve its long-term and short-term goals.

At Your Hive, helping businesses thrive is in our DNA. We are a business management and marketing support agency providing LinkedIn management services in Perth, WA. You can depend on us to create clarity from chaos–structuring, optimising, managing and strategising your LinkedIn page and content. Get in touch with us by calling 0498 755 843 today.

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