Your business can use social media to develop solid customer relationships and build brand awareness. But how do you make your business stand out from the crowd? Here are some itsy-bitsy tips.
4.2 billion people are active on social media, according to this report. That’s a lot of people. This means social media is an important opportunity for small businesses to reach a vast audience of potential customers.
Some simple strategies can help you get noticed by the right audience at the right time. In this article, we will share four ways to increase your social media visibility.
1. Use Hashtags To Your Benefit
Hashtags aren’t just there to look cool. If you use them well, hashtags can powerfully increase your visibility on social media.
Try making your own hashtag for your brand. It’s as simple as coming up with a catchy, unique hashtag and using it in your posts. Encourage your audience to use your hashtag, and it might just go viral. This will also help you monitor how people talk about your brand.
Use hashtags in your posts that relate to your industry and niche. Consider what hashtags your ideal customer is looking at, and find ways to use those relevantly. What hashtags are trending right now on the platforms you’re using? Try to find creative ways to use those.
2. Post Content That People Will Want to Share
Original content that you post that adds value will likely be shared by others. This can help you reach a wider audience. If your piece of content is based on your specific niche, it has the potential to be picked up by influencers and other brands who are into the same thing. That’s a big win!
Make it a point to engage with other people’s content. This can be an excellent way to find out what’s trending and how you can fit into it.
Promote your content in places where it can be seen. Like stories, posts on Facebook, and tweets. It would be best if you also had a share button on your website that people can use to recommend your website to others.
3. Interact with Your Customers and Other Users
If you are active on your social media pages, you will likely get more likes and shares. You can interact with users by asking for feedback and getting your followers to comment on content that you post.
With the help of a social media management platform, you can schedule posts in advance. This allows you to create a social media calendar that you can use to organise your posts. You can even automate your Twitter account by automatically setting it up to like and reply to your followers.
4. Connect With Influencers and Create Your Own
Influencers can help you to reach a wider audience. You can get them to share your content if you offer them something in return. You can also approach influencers and ask if they would exchange social media mentions. Ask the influencers if they would be willing to check out your product and write a review on it.
Influencer marketing can be tricky. You’ll want to do your research and ensure that the influencer you’re using is a good fit for your brand. Have a look at their social media accounts to see what kind of content they post and how they engage with their users.
You can also get your followers to be influencers by encouraging them to share your content. This will help you reach a wider audience and build a stronger brand.
Conclusion
These strategies can help you to increase your social media popularity. If you use these tips to engage with other users and promote your brand, the right people are sure to take notice.
What strategies have you used to increase your social media visibility?
Your Hive is a reputable social media agency in Perth. We help businesses thrive through our social media expertise. Contact us today!
