Social media marketing is becoming increasingly important for businesses. Many companies are turning to social media management professionals to help them create, manage and grow their presence on social media platforms. However, some business owners opt to take the do-it-yourself (DIY) approach to social media management.
This article will help you decide whether to hire a professional social media manager or set up your own DIY marketing campaign.
What is Social Media Management?
Social media management is about planning, executing, and monitoring a company’s social media platforms. This can include creating content for each platform, posting it at appropriate times, responding to user comments/questions/concerns, and conducting market research. These are the things you need to consider when managing social media platforms.
Social Media Platforms and Your Business
There are a lot of factors to consider when managing social media platforms. You need to consider the platforms your customers use, what content will work best on each platform, and how much time you dedicate to managing them.
Each social media platform offers a different experience for users, so they should be treated differently when it comes to posts, hashtags, and other content. The following is an overview of some of the most popular social media platforms currently available:
- Facebook: This platform has the largest user base of any social media site. It is a great place to share your posts with friends and family, but it’s also an ideal channel for reaching out to new customers. If you are starting out, Facebook Ads can help you reach people in your target market.
- LinkedIn: LinkedIn is a professional networking site best used for B2B business development.
- Instagram: This visual platform is a great way to connect with customers who love sharing pictures of their favourite products.
When managing these platforms, there are specific strategies that you can use to increase your visibility and drive sales.
Social Media Platforms and Google Ads
Increasing visibility includes creating a presence on major social media platforms. Each of these platforms has its unique audience, and by using them in conjunction with Google Ads, you can reach people specifically interested in your products or services.
Paid advertising can be daunting if you do it on your own without any experience. You might even be tempted to give up and not use it.
However, hiring a social media agency to manage your Google Ads campaign can help you maximise its effectiveness by using the right strategies.
Hiring a Professional or Do It Yourself?
Yes, it is possible to do social media management yourself. You can create and manage your social media accounts, develop content for those platforms, respond to comments and questions from followers and more.
But is it worth it? The answer is no. Hiring a professional social media manager will save you time and money in the long run because they know what they are doing and have been doing it for years.
Conclusion
The best way to decide whether you should hire a professional social media manager or set up your own DIY marketing campaign is to weigh the benefits of both options. If you have the time and resources to manage your social media accounts, go for that option. But if you are short on time and need to learn how to do it right, hiring a professional social media manager is the best choice.
If you hire a social media agency in Perth, choose Your Hive for a professional service. Our team of experienced marketers will set up and manage your social media strategy to achieve your goals faster than you ever thought possible.
