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The Business Importance of Social Media Management

Having social media pages for your business in today’s age is important. Not only is it free to use, but it also opens up many opportunities to reach potential customers and tell them about your products. Social media is a great way to present your business online.

What Is Social Media Management?

Social media is a powerful tool that can be used to create brand awareness for your business. It is affordable and easy to use, and most people are already familiar with it. Utilising social media to spread the word about your business is a smart move that can help you reach a larger audience.

Social media management involves curating, creating, and publishing page content. Tasks may also involve engaging and interacting with viewers and customers. Without social media management, your potential customers may get confused.

4 Reasons You Need Social Media Management

1. To Boost Your Website

When you have caught your audience’s attention on social media, you can get more traffic to your website. If people find your content entertaining or informative, they will share it with others, who may then visit your website. You can use this opportunity to promote your website’s links, products, or blog posts. Even if not everyone who visits your website buys something or uses your services, having more visitors can help improve your website’s search engine ranking.

2. To Identify Leads

As a business, you need a social media manager who knows how to target your ideal customers. They should know what your brand is about and the products and services you provide. With this information, they can determine the best social media platforms to use and where your customers are most active.

3. To Give a Good Impression to Your Audience

One thing that can make customers not want to do business with you online is if your pages are unresponsive. You will occasionally get questions and messages from potential customers online, and they will expect you to answer them quickly. If you don’t respond promptly, they may take their business elsewhere. Few to no customers will be ignored if someone manages your social media. This will give your business a good impression to potential customers, creating more business opportunities and profits.

4. To Serve as Your PR

To keep your customers happy, have someone monitor your social media accounts so you can quickly respond to any queries or reviews. Customers expect a quick response, and you could lose business if you’re not there to give it. A social media manager ensures that someone is always there to answer any questions or concerns, giving customers the impression that you care about their experience. This could lead to good reviews and more customers down the line.


Social media management is a critical business function that can no longer be ignored. With the right strategy in place, businesses can use social media to their advantage, building brand awareness, generating leads, and driving sales. However, social media management is not a one-time effort—it requires ongoing engagement and regular monitoring to be effective. Businesses that invest time and resources into social media management will be well-positioned to reap the rewards.

At Your Hive, helping businesses thrive is in our DNA. We are a business management and social media agency providing marketing services and social media management in Perth, WA. You can depend on us to create clarity from chaos–structuring, optimising, managing and strategising your LinkedIn page and content. Get in touch with us by calling 0498 755 843 today.

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