SOCIAL MEDIA STRATEGY KIT
Social Media That Starts with Strategy
Confidently manage your own content with a plan built by pros.
A Smarter Way To Do It Yourself
While many of our clients benefit from full-service social media management, we also recognise that some businesses prefer to keep things in-house. That doesn’t mean they should go without expert guidance. Our Social Media Strategy Kit is designed to support administrators, business owners, and in-house marketers who are looking for clarity, structure and direction, without the day-to-day delivery. Whether you’re refocusing your efforts or starting from scratch, our social media strategy ensures your team’s content output aligns with business objectives.
Not every business needs a full-time social media team, but that doesn’t mean you have to figure it all out alone. These stand-alone sessions offer expert support when you need it, with no ongoing commitment required. Think of it as booking focused time with a social media strategist, without the fluff.
This is strategy with purpose.
It’s your brand’s roadmap, created by experts who truly understand how small business works.
OFFERING 1:
One-Off Strategy Session & Plan
Perfect for:
- Businesses who want clarity, direction, and structure without ongoing management
- Past or paused clients needing a refresh
- New businesses who want to start with a solid foundation
- Anyone who’s tired of Googling marketing advice with no real plan
What’s included:
- Initial client discovery call (60 mins)
- Deep dive into current presence, goals, market, tone, and competitors
-
Full written strategy document tailored to the client’s business, including:
• Audience insights
• Platform recommendations
• Content pillars
• Posting strategy
• Growth tactics (hashtags, partnerships, etc.)
• Brand voice and visual consistency tips - One 60 minute handover meeting to walk them through their strategy
- Option to add items from our AddOn List
Investment:
From $1100
(Add-ons available for scheduling calendar, additional content ideas, or a follow-up session)
Benefits:
- Affordable access to professional marketing guidance
- A plan you can use to implement with their in-house admin, VA, or junior staff
- Less overwhelm and more focus
- Perfect if you’re not ready for full service
OFFERING 2:
Ongoing Strategy Support & Advisory
Perfect for:
- Small businesses who want to keep marketing in-house but need guidance
- Clients who’ve gone in-house but want accountability and expert review
- Businesses in between growth phases who need to stay active but budget-conscious
What’s included (Monthly):
- One-Off Strategy Session & Plan (Offering 1), PLUS
- Monthly 60 minute strategy or advisory call
- Monthly content calendar suggestions (topics and format)
- Quarterly audit and feedback on their implemented content
- Light email access for quick guidance
Investment:
$990 per month
(Minimum 3-month commitment recommended for traction)
Benefits:
- Affordable access to professional marketing guidance
- A plan you can use to implement with their in-house admin, VA, or junior staff
- Less overwhelm and more focus
- Perfect if you’re not ready for full service
Add-Ons (for both tiers)
What’s included:
- Content Calendar
- Monthly social media templates or Canva assets
- Quarterly analytics and performance review
- One-off Instagram audit or LinkedIn refresh
- Video content planning session
- Email marketing or newsletter planning
- Cross-channel campaign idea sessions
FAQs
Both options start with a professional, custom strategy to guide your social media, so you’re not missing out on the foundation either way. The one-off session gives you a clear, actionable plan you can implement on your own or with your team.
The ongoing support option includes everything in the one-off session, plus regular check-ins, audits, and strategy calls. It’s ideal if you want a social media “mentor” in your corner to keep things on track, answer questions, and help you adjust your approach as your business evolves.
This is 100% tailored to your business. We take the time to understand your goals, audience, tone, and competitors, then deliver a strategy that fits you, not a cookie-cutter plan.
Absolutely. Many clients start with this kit and decide to hand things over later. If and when you’re ready for full-service support, we can seamlessly transition you across.
Why Choose Your Hive?
We’re Perth based strategists who understand how small businesses tick and what it takes to grow without the guesswork.
No jargon. No overwhelm. Just clear, practical strategies you can actually use.
Ready to Get Started?
Let’s create a strategy that works for your business.
Or email us: [email protected]
Be Real
Our approach involves showcasing the genuine values, culture, and personality of your business, whereby we share behind-the-scenes content, highlight real interactions with customers, and provide transparent insights into your products or services.
Be You
We provide Social Media Management and Instagram Management to enable your authentic brand to grow with a true voice.
Be Relatable
Finding where you fit in the social media world can be tricky. We ensure your business social media is real and authentic and that is why when we create plans we work on the content being relatable to your audience.