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6 Reasons Your Email List is One of Your Most Valuable Assets

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While social media has overtaken email as the primary communication platform, that doesn’t mean email has been left to die. In fact, it is still a valuable force in marketing, delivering a reported 3,800 percent return on investment. As one of the most effective marketing tools, email can reliably churn in new leads and help you turn them into customers. It has clearly stood the test of time, despite being a relatively older technology than more recent innovations. 

In 2019, around 78 percent of marketers saw a marked increase in email engagement, which was before the general use of digital communication channels spiked during the pandemic. While social media may seem like the best way to attract new prospects, it’s important to remember that it is as volatile as it is valuable. Email, however, is steady and stable. Here are six reasons your email list is one of your greatest assets:

1. It Represents Your Marketing Successes

Getting a modest number of contacts is a feat in itself, especially if you’re just starting to build your email list. When you have a lot of people’s email addresses, you’ll see that you’ve put in a lot of work to convince people to sign up for your newsletters and offers, which means that your advertising efforts have been working. It’s becoming extra challenging to earn consumer trust these days, and if someone is willing to provide you with their contact information in exchange for your newsletters or a special promotion, you’ve done a great job. The goal is to expand your email list continuously, which will show all your marketing successes.

2. It’s the Best Way to Nurture Leads

According to research, at any point in time, only 3 per cent of your market is actively buying, which means they’re looking for possible solutions to their problems or aren’t even aware that they have a problem in the first place. Email marketing allows you to engage with contacts who are yet to be ready to purchase. Your goal is to guide them down the marketing funnel until they reach the turning point of decision making. If you’ve nurtured them properly, they’ll decide to engage with you since they believe you offer the exact answer to their problems.

3. It Helps You Build Business Relationships

When someone signs up to receive emails from you, they’ve consented to begin or continue a relationship with your business. That means your email list is full of people waiting for more deals or unique information from you, making them already interested customers. That means your marketing efforts will be even more efficient.

4. It is Easy to Personalise

If you want to maximise your email marketing list even more, consider segmenting it. Email marketing services help you divide your subscribers into more manageable groups based on criteria like their customer journey position, job title, interests, and more. You can then write emails tailored to a specific group, increasing their chances of converting. 

5. It Helps You Make More Sales

Every business’s objective is to nurture leads and foster better relationships through a wide range of marketing efforts. However, some channels perform at this aspect more efficiently than others, and one of these is email marketing. Your subscribers have elected to receive more communication from you, which means your emails can positively influence their buying decisions. You can craft the perfect message to ensure that you send it to the right segment at the right time, helping you get more sales.

6. It Allows You to Convert One-Time Customers into Repeat Ones

Lastly, to ensure your business thrives, you’ll need to turn your one-time customers into repeat ones. Customer retention is essential to your success, and email marketing can help you continue impressing and delighting people after they’ve bought from or engaged with you. They’ll be happy to keep coming back when you send them valuable and exciting marketing emails.


Email marketing is a powerful tool that can help you rapidly expand your reach and convince your prospects to become paying customers. By significantly investing in your email list, you’ll enjoy direct communication with new leads, stay in touch with your customers, and increase sales.

Your Hive is an email marketing agency in Perth that helps businesses thrive through our various services: marketing support, project supervision, business management, and event management. Contact us today to find out how to take your email marketing to the next level!

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