Engagement on Instagram measures how much people interact with your content. This can be anything from liking, commenting, and sharing your posts to clicking on links in your bio or stories. The more engagement you have, the more successful your campaign will likely be.
There’s no doubt that Instagram marketing can be highly beneficial for businesses, big or small. If you’re not already utilising this powerful tool, now is the time to start! Keep reading to find out about different ways to increase engagement on your Instagram account:
Post Memes
We all love a good meme, and what better way to get your followers engaged than by posting one? Memes are a great way to show off your sense of humor and get people talking.
Ensure that the memes you post are relevant to your brand and audience. And, of course, don’t forget to include a call to action!
Use Instagram Stories with Animations
If you have products you want to show off, using animations is a great way to do it. Using animations, you can create a fun and interactive way for your followers to learn about your products. This will encourage them to check out your products and maybe even purchase them!
Add Valuable Info in Your Carousel Posts
Carousel posts are an excellent way to increase engagement on your Instagram account because they allow you to share multiple images or videos in one post. This is perfect for sharing before-and-after photos, step-by-step tutorials, or even a series of images that tell a story.
When creating a carousel post, add valuable information to each image or video. This will not only keep users from scrolling past your post but also encourage them to engage with your content.
Hold Giveaways and Promos Regularly
By holding regular giveaways, you can not only increase engagement on your account but also promote your brand to a broader audience. Make sure to put some thought into your giveaways and make them relevant to your brand. For example, if you’re a fashion brand, you could hold a giveaway for a free outfit.
Collaborate With Others Through Instagram Reels
One way to increase engagement on your account is to collaborate with others through Instagram Reels. This is a great way to get your content seen by a wider audience and to also connect with other like-minded individuals.
There are a few ways to collaborate with others on Instagram Reels. One way is to find someone who produces similar content to you and reach out to them about doing a Reels exchange. This is where you both agree to post each other’s Reels on your respective accounts. This is a great way to get your content in front of a new audience.
Another way to collaborate with others on Instagram Reels is to participate in Reels challenges. These are challenges that people create and post about on their accounts, inviting others to participate. This is a great way to connect with others and also to create some fun and original content.
Conclusion
While it may be challenging to increase Instagram engagement, it is possible with dedication and effort. By following the advice in this article, you can give your Instagram account the boost it needs to attract more followers and likes. There are experts in Instagram marketing in Perth who can help you.
Your Hive offers Instagram management services in Perth that can help you improve your engagement on this social media platform. Get in touch withYour Hive to know more!
