Your Hive Logo

Utilising Facebook Marketing to Connect to Elderly Consumers: Our Guide

Young people today are more connected than ever before. They are constantly online, using social media, and are very comfortable with technology. It makes them an ideal target for businesses that want to reach a younger audience.

Digital marketing is the perfect way to reach these young people. By using these social media platforms, businesses can target their ads and messages specifically to young people. It ensures that they are getting the people most likely to be interested in what they say.

It is a common misconception that online advertising is only effective for reaching young people. People of all ages are increasingly using the internet, including seniors.

According to the premier social media marketing company in Perth, there are several reasons why online advertising can be effective for seniors. First, seniors are increasingly using the internet to research products and services. They are also using it to stay in touch with loved ones. And many seniors are active users.

So, consider online advertising if your target market includes seniors. There are several ways to reach this demographic, including paid search, display advertising, and online advertisement.

Why Facebook

Facebook is a popular social media platform. But did you know that it is also the most helpful platform for reaching an older demographic? That is according to a new study by social media services in Perth, which says that Facebook is far more effective than other platforms when it comes to reaching older users.

The study found that Facebook is used by more than 70% of people over the age of 55. It is a popular platform for this demographic. Moreover, the study found that Facebook is more effective than other platforms at reaching older users in several ways.

Firstly, Facebook is more likely to be used by older people daily. Businesses and organisations can reach their target audience more easily on Facebook than on other platforms. Secondly, Facebook is more likely to be used by older people to connect with friends and family. Businesses and organisations can use Facebook to connect with their target audience personally.

Thirdly, Facebook is more likely to be used by older people to stay up-to-date with the latest news and information. Businesses and organisations can use Facebook to inform their target audience about their products and services. The study found that this platform is the most effective for reaching an older demographic. So if you want to reach this demographic, make sure you are using Facebook.

Tips on How to Reach Out to Elderly Consumers

To reach out to elderly consumers, you must use appropriate language. How you communicate with your target audience can make or break your marketing efforts. It is especially true when targeting seniors, who may be more likely to react negatively to language perceived as condescending, insensitive, or simply out-of-touch.

Some companies target seniors with scare tactics to get them to buy their products or services. It is prevalent when the product or service is related to health or safety. This strategy is an incredibly ineffective way to market to seniors. It comes across as disingenuous and furthers the stereotype that seniors are frail and need constant care. 

A better approach would be to focus on the positives of the product or service and how it can improve the senior’s life. Let us say that you are selling a home security system; focus on how it can give seniors the peace of mind of knowing their home is safe or allow them to live independently for longer.


Facebook marketing is crucial to reaching out to elderly consumers. With over 2 billion active users, Facebook provides businesses with a unique opportunity to connect with older consumers who are increasingly using the platform to stay connected with family and friends. In addition, Facebook marketing allows businesses to target specific demographics with laser precision, making it an essential tool for any business looking to reach out to this critical demographic.

If you are looking for an agency that offers Facebook marketing in Perth, you do not have to look far because Your Hive has you covered. We will help you with every step of your online advertisement campaign so that you can succeed in your industry. So, contact us now to get the ball rolling.

Subscribe to our newsletter