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How Can Customer Relationship Management (CRM) Scale Your Business

customer relationships

Whatever stage you are in your business, you’ll definitely agree that “customers are a priority” and that “customers are king.” With that said, the last thing that we can do for them is to make them feel less important. But building relationships with your customers takes some time, hard work, consistency, value and effort. This is why having a system that would help your business take care not only of its internal affairs but also in nurturing your relationship with your clients is essential.

This is where Customer Relationship Management (CRM) comes in. CRM is the one-stop solution of all the strategies, activities, platforms and activities that business owners use in managing their interactions with their existing and potential clients. It helps nurture their relationships with their customers which lead to trust, loyalty and customer retention. Having a CRM can help your business gain more revenue. Because what keeps the revenue up is the loyal customers that you have who not only believe in your brand but also pay for your products or services. 

With that said, how can you use CRM to scale your business?

CRM Helps You Collect Data Easily

Imagine if you do everything by yourself! Or even if you have team members, imagine the time wasted and the money that you would spend if you do it manually. But CRM works like magic! A CRM tool can help you easily collect data (using its simple user interface) so you can recognise and easily communicate well with your customers in a more scalable way. This tool offers you convenience not just in managing data such as contact info, emails, phone calls, voicemails and in-person meetings but also the ability to track the different reasons and changes when it comes to both closed-win and closed-lost deals.

CRM Is Simple to Use

Most people’s fear of using any tool comes from whether they are able to operate it easily or not. The good thing about CRM is that in general, it is made simple. But its simplicity comes with a lot of uses. One CRM tool can be integrated with a wide range of things: email, chat, telephone calls, websites, marketing materials and even social media platforms. CRM was made not just for huge companies but for any company that wants to maintain a record of purchases, marketing materials and even conversations from their existing customers, leads and prospects.

CRM Helps You with Customer Retention

CRM can help you with customer retention that will eventually drive more profit to your business. But how can CRM accomplish that goal?

  • CRM offers organization. A CRM platform can help you streamline different processes such as sales, marketing campaigns, business analytics and customer data collection. It allows you to be more organized and efficient, helping you understand each process through simpler and easy-to-understand data.
  • CRM offers learning. This tool allows you to learn more about your customers by providing details of your client avatar, who they are, why they avail your products or services and even their trends of purchasing histories. CRM works to your advantage because you would have a better insight into your customer’s needs and how your business would be able to fulfil those needs.
  • CRM allows optimization. Having a CRM for your business can help you optimize customer interaction by streamlining various complicated processes of customer interaction which when successful, increases customer satisfaction.


You may ask, “Which CRM is right for me?” You just need to remember that every business is different. The answer lies in your specific needs and wants in terms of CRM processes. But whatever stage you are in, you can be sure that you’ll benefit from using this management tool.

Your Hive has been helping businesses thrive through CRM services, social media marketing, business management, and marketing support. You can contact us today for more information on how we can help you scale your business through the power of CRM!

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