Hospitality Marketing Mix Beyond Social: Email, SEO, and Partnerships
Natalie Lane
29 March 2026
Read More »
Stop Letting Social Media Own Your Venue’s Growth If your bookings feel tied to how Instagram and Facebook behave this week, you are not alone. Many Perth venues feel stuck on a content treadmill, posting daily just to stay visible, then stressing when reach drops for no clear reason. That is a rough way to run a bar, restaurant, cafe, or pub. A better way is to treat socials as one part of a wider mix. When email, Google Business Profile, SEO, and
Email-First Hospitality Marketing That Fills Tables Consistently Quiet weeks hit most venues at some point. One month you are turning people away at the door, the next you are watching the clock during a slow Tuesday service. Seasonal drops after summer and Easter, wet autumn nights, mid-week slumps, and last-minute cancellations can turn a solid booking sheet into a patchy one very quickly. If your main plan is to hope for walk-ins and post on social media when things look quiet, you are
Turn Pre-Event Buzz Into Sold-Out Nights Strong pre-event social media can be the difference between a quiet night and a packed venue. When you plan your posts ahead of time, you give people space to get excited, grab their friends and lock in a booking, instead of scrolling past and forgetting. In Perth, the stakes are high. There are long weekends, Fringe shows, footy kick-offs, autumn weddings and endless choices for where people can eat, drink and celebrate. Venues that plan early are
