LinkedIn is a social networking platform that enables its users to connect with other professionals, share information and experiences, and find new opportunities. Because of its availability, the platform has grown exponentially over the years, allowing professionals to build and maintain a professional profile. Like most platforms, LinkedIn has also opened its doors to business opportunities, which attracted marketers.
Unlike marketing for other social networking platforms, LinkedIn marketing is more challenging because the platform is meant for networking and building relationships, so marketers have to be careful not to come across as too sales-y. Aside from that, LinkedIn users are busy and may not have much time to read long-form content. Therefore, marketers need to be concise and to the point when creating marketing content. To boost your LinkedIn marketing efforts through customer engagement, here are some practical tips:
#1 – Develop a Long-Term Plan
You won’t achieve anything for your business without a marketing plan, so you must have one. For LinkedIn Marketing, the ideal marketing plan should be focused, have measurable goals, and be done according to a schedule. Developing a long-term plan will help you focus on your goals and ensure that your marketing activities align with your business goals. It will also ensure that your team is on the same page and working towards the same objectives.
#2 – Consider Your Customer’s Audience
You have a target audience, but have you also considered their audience? It may seem like a long shot, but considering your target audience’s audience can be very helpful in LinkedIn marketing. After all, your target audience is not the only one that will see your content; their connections will also see it. Therefore, you must consider what content will appeal to your target audience’s connections. This will help you create content that is more likely to be shared, which will increase your reach and visibility.
#3 – Optimise Your Company Page
Your LinkedIn Company Page is one of the most critical elements of your LinkedIn marketing strategy. Therefore, ensuring that your Company Page is optimised for search engines and includes all relevant information about your business is vital. Your Company Page should also have a call-to-action, such as a link to your website or a newsletter sign-up form.
#4 – Produce Thought Leadership Content
LinkedIn is all about thought leadership, so you should produce content that will position you and your company as experts in your industry. This can be done by writing articles, creating infographics, or developing video content. Whatever content you create, ensure that it is high-quality and provides value to your audience.
#5 – Base Your Strategy on the Customer Journey
The customer journey refers to the various stages a customer goes through when considering, purchasing, and using a product or service. You should base your LinkedIn marketing strategy on the customer journey so that you can provide content that is relevant to each stage.
For example, if you are targeting customers in the awareness stage, you should create content that will help them understand their problem and the possible solutions. On the other hand, you should create content that will help them compare different products or services if you’re targeting customers in the consideration stage. Lastly, if you’re targeting customers in the purchase stage, you should create content that will help them make a decision.
#6 – Strengthen the Link between Sales and Marketing
Sales and marketing go hand in hand and play a vital role in generating revenue for your business. However, there is often a disconnect between the two departments, leading to inefficiencies and missed opportunities.
With LinkedIn marketing, you can strengthen the link between the two concepts through content creation. More specifically, creating content aligned with your sales process or aimed at specific buyer personas. This way, your marketing efforts will be more effective.
Conclusion
LinkedIn Marketing is relatively broad, but you can make things easier with a solid strategy. Since marketing is not a one-and-done process, you need to change things if they don’t work out. All that matters is that you stick to your goals and objectives and that you track your progress along the way.
Your Hive provides top-quality services for LinkedIn management in Perth. LinkedIn is a different kind of game for social media marketing, so we develop solutions to ensure your brand is seen on the platform. Call 08 9361 4974 today and allow us to build your strategy!
