Social media is undoubtedly one of the best platforms to market your business, but it can also be challenging to create engaging content. If you’re struggling to keep your followers entertained and wanting more, and you’re wondering what kinds of social content formats are actually engaging, then this post is for you. Here are some useful tips on how to optimise your social media content to get more views, leads and shares.
Run Contests and Promotions
Contests and promotions are a great way to generate buzz and keep your followers coming back for more. In addition, it’s a good idea to incentivise them to participate by offering prizes or discounts on products. You can also use social media to spread the word about the contest.
Post Videos
We all know that text is something that most people skim over when they’re scrolling through their feed. On the other hand, videos are something that’s hard to pass up. They’re fun, brief and many people are genuinely interested in what the video contains. Take advantage of this by creating short videos introducing yourself or your business to the world.
Don’t be afraid to be a little creative. If you’re a photographer, show off your work. If you’re a dog walker, post a video of your day while taking dogs on a walk.
Put Yourself Out There
Get out there and build relationships with your followers! Don’t just leave your social media accounts to sit there. Make efforts to engage with people in your community and get to know them. This will make them feel like they’re an important part of your business and encourage them to come back for more. Be sure to post on Twitter and retweet your followers, too!
Use Hashtags
If you want people to notice your posts, you need to make them look appealing. Hashtags are a great way to do that; they make your posts stand out and make it easy for people to find them. They’re also a great way to increase your brand awareness, and, who knows, you might even get some new followers as a result.
Showcase Your Partners and Employees
People love to see companies that are playing to win. Show off your brand and show your followers why they should work with you. That’s not to say that you should only show off your partners and not yourself; you should definitely include yourself, too. Remember, people want to know who they’re supporting and that you’re a real person.
Highlight Testimonials and Reviews
Posting reviews and testimonials effectively convinces your audience that you’re great at what you do. If you have clients willing to provide you with positive feedback, you should definitely use that to your advantage. Highlight those testimonials on your site and social media; nothing beats word of mouth!
Conclusion
With billions of people using social media, chances are that you have at least one social network account. If you’re not making the most of these platforms, then you’re missing out on an opportunity to make a big difference to your business. These tips will help you create a social media content strategy that’s engaging and appealing to your followers.
Your Hive is a reputable social media agency in Perth. We help businesses thrive through our social media expertise. Contact us today!
