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What You Must Consider Before Outsourcing Your Social Media

Are you thinking about outsourcing your company’s social media efforts? Although outsourcing is sometimes considered a costly and time-consuming undertaking, it may be a cost-effective and helpful step for your company. Depending on your requirements, you can choose between working with a freelancer and establishing a full-fledged business. Here are some things to think about.

When Should You Outsource Your Social Media?

When you’re unable to reach your company’s goals in the time you have available, it’s time to outsource your social media. Many CEOs desire to learn more about social media and its potential benefits. Still, their jobs sometimes come with too many duties, and they don’t have time to maintain so many social platforms. Social media can be a valuable tool for both large and small businesses, so if you don’t have time to develop content, maintain an online presence, and be active online, you might consider outsourcing your social media.

Factors to Consider When Outsourcing Your Social Media 

1. How often do you want to post?

Outsourcing your social media will help your accounts get popularity if you want material created more regularly than you can keep up with. Consider how many posts you’d want to share every week, and keep in mind that the frequency of posts your business requires will vary depending on the sort of business and the size of your following. Each social site has its own guidelines for how many posts its followers like to see each week. The more posts you want to create, the larger the crew you’ll need to handle your accounts.

Agencies will have access to better and more detailed analytical data, which they may utilise to understand better what is and isn’t working for your accounts.

2. What type of content will you publish?

Do you need someone to produce original or curated and repurposed content? You could hire a freelancer to write a few posts on specific topics, but if you’re looking to establish a regular schedule and consistent tone of voice, you might want to consider working with an agency. Agencies will have access to better and more in-depth analytical information and can use that to get a better sense of what is and isn’t working for your accounts. This can help you establish your strategy, improve your overall engagement, and identify opportunities to grow your audience.

3. How big is your audience?

You might also consider outsourcing your social media management efforts if you have a small following. You’ll benefit from someone managing your social accounts who has experience and knowledge of how to create content for a specific audience. They will know how to create posts that engage and remain active on your accounts. The larger your following, the more social platforms you’ll need to manage and the more opportunities there are for your posts to be passed along to new people.

4. What’s your budget?

Outsourcing isn’t necessarily cheaper than managing your own accounts. It all comes down to the resources you want to put into your business. If you’re working with an agency, you may have to pay per hour, with more extensive packages available depending on the number of accounts you want them to manage. A freelancer will generally charge you by the post. If you’re looking for a more manageable and affordable route, you could hire a freelancer on a per-project basis. You can hire a freelance content creator for a one-off project, such as creating a picture book for the holidays.


Outsourcing your social media management can be a great way to make the most of your time, allowing you to focus on the needs of your business. When deciding to outsource, you should consider the frequency of the posts you want to publish, the type of content you want to produce, and your audience’s size. Budget is another factor to consider when outsourcing for social media.

Your Hive is a reputable social media agency in Perth. We help businesses thrive through our social media expertise. Contact us today! 

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