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Reaching a New Generation: Marketing on TikTok

TikTok has been one of the most popular social media platforms in recent years. The app has over one billion active users, most under 30. With such a large user base, it’s no surprise that businesses are turning to TikTok as a marketing tool. In this article, we’ll take an in-depth look at marketing on TikTok and how businesses can use the platform to reach their target audience.

Understanding TikTok’s Algorithm

One of the most important aspects of marketing on TikTok is understanding how the platform’s algorithm works. The algorithm is designed to show users content relevant to their interests. This means that if a user is interested in a particular topic, they are more likely to see content related to that topic on their For You page. 

Businesses can use this to their advantage by creating content relevant to their target audience. For example, if a business sells beauty products, it can create videos showcasing its products in tutorials or reviews. By using relevant hashtags, businesses can ensure that their content is seen by users interested in their products or services.

Creating Engaging Content

Creating engaging content is key to success on TikTok. The platform is all about short-form video content, so businesses need to be able to capture their audience’s attention quickly. This means using eye-catching visuals, music, and captions to make their videos stand out. Businesses can also use TikTok’s editing tools to create unique and creative content. For example, the platform’s Duets feature allows users to create videos alongside other users’ content, which can be a great way for businesses to engage with their audience.

Leveraging Influencer Marketing

Influencer marketing has become popular for businesses to reach their target audience on TikTok. Influencers have a large following on the platform and can influence their followers’ purchasing decisions. By partnering with influencers, businesses can tap into their audience and promote their products or services to a highly engaged audience. When choosing influencers to work with, businesses should look for users with a large following in their industry or niche. They should also ensure that the influencer’s values align with their brand for an authentic partnership.

TikTok Advertising Options for Businesses 

TikTok offers several advertising options for businesses looking to reach their target audience. These include in-feed ads, brand takeovers, and sponsored hashtag challenges. By utilising these advertising options, businesses can increase their visibility on the platform and reach a wider audience. It’s important to note that advertising on TikTok requires a different approach than other platforms, and businesses should tailor their ads to fit the platform’s unique style and audience.

Using TikTok Analytics to Track Success 

Measuring the success of TikTok marketing campaigns is crucial in determining their effectiveness. TikTok provides businesses with analytics tools to track their performance on the platform. By analysing metrics such as views, likes, shares, and comments, businesses can see which content resonates with their audience and adjust their strategy accordingly.


TikTok can be a powerful marketing tool for businesses looking to reach a younger audience. Businesses can increase their visibility and reach by understanding the platform’s algorithm and creating engaging content. As TikTok grows in popularity, businesses should consider incorporating the platform into their marketing strategy to stay ahead of the curve.

At Your Hive, helping businesses thrive is in our DNA. We are a business management and social media agency providing marketing services and social media management in Perth, WA. You can depend on us to create clarity from chaos–structuring, optimising, managing and strategising your LinkedIn page and content. Get in touch with us by calling 0498 755 843 today. 

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