Perth Venue Social Media Audit Checklist: 20 Questions to Spot Booking Gaps

Stop Guessing and Start Auditing Your Venue’s Socials

Perth’s hospitality calendar is packed. Fringe, footy, concerts, long sunny afternoons, and then those cooler nights when everyone wants a cosy spot. At the same time, costs keep creeping up and there are more venues fighting for the same locals, tourists, and office crews. Posting at random on social media is not enough to keep your venue full.

Most venues post reactively. A quick snap of tonight’s special, a rushed Reel of a cocktail pour, a last-minute event post. That kind of posting can keep you visible, but it often leaves mid-week gaps, empty functions rooms, and a big disconnect between content, offers, and actual bookings.

This simple 20-question audit is built for Perth hospitality. We will look at your content, audience fit, offers, booking funnel, and paid campaigns, so you can spot weak links fast and start turning social attention into more bums on seats and booked out services.

Clarify Your Venue’s Foundations Before You Post

Before you tweak your content, get clear on what you want social media to do for your venue. Start by checking whether your goals and targets are defined and tied to real revenue moments. Ask yourself whether you’re clear on your number one social goal right now (more table bookings, more functions, more takeaway orders, more return visits, or growing a list for promos), whether you’ve set specific targets for key periods like Mother’s Day, end of financial year events, local festivals, or game days at Optus Stadium, and whether you track which services actually need help (like Tuesday lunches or Sunday nights) so you can shape content around those weak spots.

Next, check how you are positioned in the minds of Perth diners. A first-time visitor to your Instagram or TikTok should be able to quickly see what type of venue you are, your price point, and who you are for. Make sure you’ve defined 2 or 3 key audience segments such as CBD workers, local families, uni students, or FIFO workers, and that you actually understand their dining and drinking habits. Then pressure test whether your tone, visuals, and offer style match what those people value (speedy lunches, share plates, kids options, premium cocktails), and whether you use local hooks like suburb names, WA produce, Swan River views, or nearby landmarks so people immediately feel this venue is for me.

Then, look at brand consistency across your online presence. Your name, logo, handle, and bio should be consistent and easy to search across Instagram, Facebook, TikTok, Google Business, and your website. Make sure opening hours, booking links, and contact details are accurate everywhere, including seasonal changes or special event hours, and ensure each profile clearly spells out what makes your Perth venue different such as live music, sunset views, rooftop space, wine list, or being family-friendly.

Fix Content Gaps That Cost You Bookings

Pretty content that never asks people to book often leads to nice engagement and quiet services. Your next step is to fix the balance by auditing whether your posts both look good and move people toward a decision.

Start with the mix and relevance of your posts. You want to know if you’re balancing nice-looking food and drink shots with posts that directly aim for bookings, functions, or enquiries. Across a fortnight, check that you show hero dishes, drinks, venue atmosphere, staff personality, behind the scenes, and social proof like reviews or user-generated content. Also confirm your content reflects what people actually want right now in Perth (warm interiors in cooler months, outdoor spots when it is hot, game day viewing), and that Reels and short-form videos are a regular part of the mix, not just still photos and Stories. Finally, look for a simple weekly rhythm: early week book-ahead posts for the weekend, last-minute availability updates, and function promos.

Then check the clarity of your offers. At least some content each week should include a clear next step like “Book a table,” “Reserve for your team,” “Order online,” or “Call to book.” Your specials, set menus, happy hours, and event nights need to be easy to understand at a glance, including price, time, and what is included. Make sure you regularly highlight higher-value drivers like group bookings, set menus, and functions, instead of only casual walk-ins, and that you track which content types lead to bookings with link tracking, booking notes, or simple promo codes.

Because you are competing inside Perth, local fit matters. It’s worth confirming you use Perth-focused hashtags, geotags, and collabs with local creators or nearby businesses, and that you spotlight WA suppliers, producers, and local stories so your content feels real, not like generic stock images. Timing matters too, so check whether you post when your audience actually scrolls, like commute times, lunch breaks, or late evenings.

Diagnose Weak Links in Your Booking and Ordering Funnel

Strong content will not rescue a clunky booking path. Walk through the full journey like a guest and treat every extra click, slow load, or confusing step as a potential lost booking.

• If someone taps our latest promo post, how many clicks does it take until they can lock in a booking or order?  
• Is our Book Now or Order Now button easy to find on Instagram, Facebook, and in the mobile view of our site?  
• Have we tested the process on a slow phone connection, and are there forms, pop ups, or slow widgets that cause people to give up?  
• Are our booking platforms, such as common hospitality booking tools, correctly linked from every social profile?  
• Do we have a clear process for DMs that ask to book, including templates, target response times, and a single link we send?

Next, think about how you capture and re-engage interest after someone has shown intent but hasn’t booked yet. The goal is to reduce reliance on “hope they come back” and build simple systems that let you follow up in quieter periods.

• Are we growing an email or SMS list from bookings, competitions, or Wi-Fi sign ups, so we have an audience to talk to in quieter periods?  
• Do we retarget past website visitors or social engagers with Meta ads for set menus, functions, or seasonal events?  
• Is there a simple way for function or event enquiries to reach us from social, like a clear form, email address, or dedicated phone number?  
• Do we follow up function leads and large group enquiries quickly, with clear packages and minimum spends?

Perth has some specific friction points you can remove. If guests can’t easily work out how to get to you, what to expect, or what the rules are on big nights, they’ll often choose the easier option.

• Do we clearly state parking, public transport options, and nearby landmarks in our bio, highlights, or on our site?  
• Are booking policies like no shows and deposits for big nights such as AFL finals explained clearly so they do not surprise people?  
• Have we set up our Google Business and site content to appeal to tourists and locals searching for best restaurants or bars in Perth, in a way that matches how we show up on socials?

Upgrade Your Paid Social and Local Visibility

Paid social can push the right people into your booking funnel if it is set up with intent. The key is to treat it like a structured system (with targeting, creative, and tracking) rather than a last-minute “boost” when a service looks quiet.

Start with your ad structure and creative:

• Are we running always-on campaigns focused on bookings, orders, or function enquiries, not just boosting random posts?  
• Are ad audiences tuned to our venue, including local radius-targeting and people similar to past bookers or website visitors?  
• Does our creative clearly show the venue vibe, real people having a good time, and a strong Book Now or Reserve Your Table call-to-action?  
• Do we use different creatives for different goals, such as weekday lunch, bottomless brunch, or corporate functions?  
• Are we tracking return on ad spend using proper conversion tracking on our booking or ordering platforms?

Then look at local visibility and consistency. Your social presence, your Google presence, and your on site messaging should reinforce the same promises, offers, and experiences, especially around major Perth moments.

• Are we leaning into Perth events, sports, and seasonal moments in campaigns, like Fringe, AFL, Perth Festival, or school holidays?  
• Do we partner with nearby businesses like gyms, offices, hotels, or attractions for social cross-promotion?  
• Is our hospitality marketing aligned across social, Google, and our site, so offers and messaging match?  
• Do we monitor and reply to reviews on Google, Facebook, and TripAdvisor, then reuse strong reviews as social proof in posts or Stories?

Paid work should support your overall social media strategy in Perth. In practice, that means putting spend behind what needs growth (not just what’s already full), aligning campaigns with your organic themes, and timing your pushes around how Perth locals actually book.

• Are our ads focused on services and time slots that actually need growth, not just the busy Friday and Saturday nights?  
• Do campaigns support our organic themes, seasonal menus, and hero experiences?  
• Are we planning ad pushes around common booking windows for Perth locals, such as Thursday plans for the weekend?

Turn Insights Into a 90 Day Action Plan for Your Venue

Once you have gone through these questions, do not try to fix everything at once. Choose three to five priority gaps, like unclear booking links, weak mid-week promos, or no way to capture emails. Turn each gap into a clear action with an owner and a deadline.

A simple 90 day plan might look like this:

• Month one: fix bios, booking links, highlights, and key content gaps such as missing CTAs or lack of venue vibe.  
• Month two: improve tracking, tidy your booking flow, and set up basic retargeting.  
• Month three: refine ad audiences and creatives ahead of cooler months, and polish function and group booking content.

Then make this audit a habit. Run through it again at the start of each season so your hospitality marketing stays aligned with Perth events, demand shifts, and menu changes. Over time, you will move from reactive posting to a clear social media strategy in Perth that keeps your venue top of mind and more of your tables booked.

Turn Your Perth Socials Into A Consistent Client Magnet

If you are ready to align your content, platforms and messaging, our team at Your Hive can help you build a practical, data-backed social media strategy in Perth. We work with you to clarify your goals, refine your audience and create a clear plan you can actually stick to. To talk through what this could look like for your business, simply contact us and we will get in touch with next steps.