Most people on opening their email Inbox will see a fresh batch of unread emails waiting to be read (or ignored). However the majority of the population will in a split second decide whether or not to read your email. Their brain will quickly go through 3 questions:
- Who is the email from?
- What do they want?
- How long will it take to deal with?
If you want your email to actually be opened and read, follow these 5 tips:
- Get the subject line right! This is the most important item so you must ensure a balance between keeping it not too long, not too short, not too vague, and never leave it blank! It must be relevant to the person you are sending the email to. The biggest error people make is being over dramatic – for example: IMPORTANT: READ NOW! Most people see this as SPAM even if the content is good within the email.
- Make sure the email has purpose. We often send email after email to the one person and eventually you dilute your position on their radar. Be polite but be direct – get to the point. State the facts clearly and logically and if you have questions – make it so the recipient is not spending hours responding.
- Proof read & make sure links work. How annoying is it to receive emails with typos, punctuation errors, no logical sequence? Whilst your email needs to be natural, as if you were speaking to a person, please proof read for all us grammar freaks! Any links contained in your email need to be up to date and actually work. You will come across as unprofessional if you do not get this right.
- Be found in the crowd. Keep your email signature block, simple, branded and up to date. This is the only part of your email that ties your website and emails together. Ensure people can connect with you via your social channels such as Facebook, Instagram, LinkedIn, Google+, YouTube
- Lastly……The 24 Hour Rule. If you are responding to a person/situation via email in anger or with an insulting tone – remember….by all means write the email but do not hit the send button. Leave it for 24 hours, go back and read it and see if you still feel the same way. This is your cooling off period and a chance to edit your responses before offending!